Megan Smit
VP Marketing, Revenue & Operations
Delivering substantial revenue growth, market expansion, and brand loyalty have been key outcomes of a successful career in marketing leadership. Known for delivering effective solutions to marketing challenges and generating a lasting impact on business growth and success. Passionate about optimizing teams and introducing mechanisms to increase efficiency and scale for growth.
Able to leverage deep insight into the “why” behind consumer decisions to drive brands to meet consumer needs. Exceptional record leading teams of marketing and advertising creatives. Coined a Subject Matter Expert in brand management. Earned multiple industry awards for innovative marketing campaigns. Deeply interested in growing impactful brands, making the VP of Marketing role the desired next stop of this progressive career.
Currently located in Woodland Hills, CA. Open to remote.
EXPERIENCE
August 2020 | December 2022
VP of Marketing, Operations & Revenue
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Oversaw the customer acquisition and retention functions, including optimizing the entire marketing funnel and defining the marketing vision, plan, and strategies. Built a 30-member, high-performing team and represented the marketing agenda as a member of the executive team when making hiring decisions. Developed, tracked, and controlled a $6M annual budget.
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June 2017 | July 2020
Director, Marketing & Communications
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Developed and maintained a global marketing strategy to increase adoption, usage, and reactivation of users across the U.S., Canada, and Europe, while working with the Consumer team and regional clients to design and execute innovative B2C, B2B, and P2C marketing campaigns. Introduced Agile frameworks to bring structure and scale to projects across all departments.
February 2016 | February 2017
Marketing Manager
Strategically guided PR and brand leadership, including internal and external communication, end-to-end campaign management, RFPs, marketing events, and community engagements.
February 2015 | February 2016
Brand Manager
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Managed all creative agency and vendor relationships, ensuring new partnerships maintained OLX standards. Oversaw branded campaigns, including budget forecasting for ATL, BTL, PR, and digital.
February 2014 | February 2015
Assistant Brand Manager
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Drove brand engagement through management of multi-regional Training & Congresses teams. Executed omnichannel campaigns and supported the Trade team to ensure the optimization of distribution channels.
June 2013 | February 2014
Account Manager: Revlon Cosmetics
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Promoted to facilitate production while working across numerous integrated campaigns encompassing TV, radio, outdoor, print, press, digital, mobile, events, and POS. Developed channel strategies and led client presentations.
May 2011 | June 2013
Account Executive: British American Tobacco
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Served as a project leader on multiple campaigns, overseeing budget and scope, developing channel strategies, and ensuring deadlines were consistently met.
RESULTS
Spearheaded a global brand refresh and relaunch across four international markets, establishing consistent brand identity, converting 10% of B2B leads and 9-10% new client leads.
Established the company as a thought leader by securing several high-visibility speaking engagements, ultimately solidifying the company in the Top 3 vendor choices worldwide.
Led an enterprise-level migration project with no impacted users across 70 million U.S. customers, creating seamless customer engagement.
Successfully launched the industry’s first sustainable and fully recyclable meal kit, driving a revenue increase of 15% in the first quarter, with 5% of inactive customers resubscribing and acquiring 18% of new customers who initially didn’t join due to sustainability concerns.
EXPERTISE
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Executive Leadership
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Marketing Strategy
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Campaign Development
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Performance Optimization
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Project Management
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Branding
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Roadmap Development
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Communication
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Consumer Behavior
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Creative Development
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People Management, People Leadership
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Coaching
EDUCATION
Bachelor of Arts (BA)
Media & Writing, Organizational Psychology & English
Post Graduate Diploma | Marketing Management
